The word Virad combines Viral and Advertisement, reflecting a modern approach to impactful communication. In ancient Indian texts, the term holds a broader meaning, representing mass communication that reaches people across art, culture, business, governance and day to day life. This dual perspective defines Virad Creations’ philosophy of meaningful, wide-reaching communication.

Virad Creations began its journey in 2012, marking its entry into the creative and media space with a formal inauguration by eminent creative personalities S. Ramasen Nair, Lyricist and Poet, and M. A. Krishnan, News Editor of Kesari Weekly, through the traditional lighting of the lamp. Founded by Jeevanlal Ravi, Virad Creations was shaped by years of experience gained from working with leading media houses in Kerala.

In its early phase, Virad Creations focused on creative services and media release activities within the advertising domain. Over time, the organisation expanded into campaign management and digital media advertising, adapting to the evolving communication landscape. The company also ventured into audio and video production, releasing two musical albums in the patriotic segment, reflecting its commitment to meaningful and socially relevant creative work.

Alongside production and advertising, Virad Creations has executed several marketing campaigns and conducted market-oriented studies and research. Responding to changes in the business environment, the organisation has gradually diversified its offerings. Today, along with creative and digital services, Virad Creations actively engages in entrepreneurship mentoring and training, supporting aspiring entrepreneurs with guidance, strategy, and practical assistance to help build sustainable and successful ventures.

A herd of elephants walking across a dry grass field

Branding & Advertising Story - Virad™

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Virad™ Identity

Vision

To be a trusted creative and strategic partner enabling sustainable growth for businesses, startups, and social initiatives through clear communication, responsible creativity, and long-term value creation.

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To deliver structured creative, digital, and communication solutions that strengthen brand clarity and market presence.
To provide experience-driven entrepreneurship mentoring and training that supports informed decision-making and sustainable enterprise development. To operate with professionalism, integrity, and a future-focused approach in every engagement.

Mission

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Core Values

We are guided by clarity in communication, responsibility in creativity, integrity in conduct, and commitment to quality. Our work reflects respect for people, purpose, and the contexts in which we operate.

Value Proposition

Virad Creations offers integrated creative, digital, and mentoring solutions backed by experience and contextual understanding. We deliver clarity-driven strategies that help organisations grow steadily and communicate with purpose.

Social Responsibility

Our Approach

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We are committed to contributing positively to society by supporting youth, women, entrepreneurs, and social initiatives through mentoring, training, and responsible communication practices.

Our approach is grounded in practicality, clear communication, and real-world experience. We combine structured planning with responsible creativity, ensuring solutions are relevant, realistic, and aligned with long-term objectives.